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The New Project Runway

7.21.2009 Leave a Comment

Or is it? Image courtesy of Entertainment Weekly
I'm going to be honest: this August 20th will be the first time I have ever watched the Lifetime channel on television. Yes, I have resisted turning on the made-for-tv movies starring Rob Pattinson's latest fling and whatever else the femme-friendly channel airs. But that is all about to change, as the premiere of the updated Project Runway, switching homes from Bravo to Lifetime, airs.
Heidi Klum, the gorgeous supermodel host of Runway, told Entertainment Weekly that she imagined that the new sunny location of the reality series (Los Angeles, in fact) would be only the first of many changes to the show. However, "I was shocked," she said. "It was déjà vu. I was looking forward to different scenery, but everything was the same!" Runway has basically disappeared off air for more than a year, due to the legal battle over the show's status between the Weinstein Company (which owns a majority of the show), NBC Universal (parent company to Bravo), and Lifetime, which bought the rights to air Runway seasons six through ten. In fact, the shooting of season six was more or less complete by the time the legal dispute came to an end, and resulted in a blowout of advertising for the less-than-popular channel of both Runway and its new spinoff (no, not the god-awful The Fashion Show). This year, Runway will be airing alongside Models of the Runway, a behind-the-scenes look at PR's typically ignored yet all-important models.
So what's new for Project Runway? First, its new Los Angeles location will add some sunny glam to the show's energy, perhaps refreshing its typical Manhattan vibe. The show will also feature more celebrity judges, including Lindsey Lohan and Eva Longoria Parker. The sponsors have switched up: no more TREsemme, bluefly.com, or Elle magazine! Instead, Garnier takes over hair, Macy's donates the accessories, and fabulous judge Nina Garcia's new magazine employer, Marie Claire, will feature the winning designer/model team. In addition, the winning prize will be 100,000 dollars to start their own line and an all-expenses paid trip to the fashion capital of the world, Paris.
But don't worry: there's a Mood Fabrics in Los Angeles, too.
Meet the new designers here, or check out what is sure to the awesome All-Star Challenge here. Or, watch a preview of the upcoming Project Runway/Models of the Runway here.

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