Ads are obviously one of the most important parts of the fashion industry, as what good is sewing up all those clothes if no one knows they exists. They also take another meaning, as many designers shoot their advertisements almost like a fashion editorial, and Jacobs is notorious for that.

In fact, they have all been in the same spirit, coming across as just an extension of the world's longest editorial. His Fall '09 ads are no exception. They were shot by Juergen Teller, and featured his overexposed style of photography. The only exception this year is that they are slightly more raunchy than years past, citing drunken models in the meatpacking district, pantless models, and a general trashy 80's party girl vibe.

Still, his collection is bound to fly off the shelves because, well, he's Marc Jacobs.

see more of the campaign here