In the happenstance that you were living under a rock last night, since even the people who were watching the True Blood finale instead of the VMAs knows what occurred last night: Kanye West embarrassed himself, again. I thought it was maybe a mimicry of the Sacha Baron Cohen-Eminem thing at the MTV Movie Awards a few months ago. But it's clear, both by the attitude in which he did it and his apology later that night, that it was no joke.

It was all going great. Taylor Swift, adorable country singer extraordinaire, won the Moonman Award for Best Female Video. (She looked great last night, as a side note). She goes up on stage, even touching Lady Gaga's shoulder for assurance. Because, I guess, someone has to have the courage to look like she (Gaga) does. Anyway, Taylor starts thanking people, talking about country, yadda yadda looking adorable, when from no where (and I mean NO WHERE. He just appeared.) Kayne West appeared and snatched the mike from her hands. She looks shocked, and then Kanye tells the audience (and the whole world) that Beyonce's video was the best of the year and it should have won. Taylor looked ridiculously heartbroken when he handed the microphone back to her, and didn't say anything. Beyonce looked hugely embarrassed, much to her credit. The audience (and the world) booed Kayne West, deservingly. Beyonce later brought Taylor Swift onto the stage when she accepted the award for Video of the Year so that she could complete her speech.

Here's the video, via nymag.com:



Later that night, Kanye apologized on his blog (and yes, it really is in all caps):

I'M SOOOOO SORRY TO TAYLOR SWIFT AND HER FANS AND HER MOM. I SPOKE TO HER MOTHER RIGHT AFTER AND SHE SAID THE SAME THING MY MOTHER WOULD'VE SAID. SHE IS VERY TALENTED! I LIKE THE LYRICS ABOUT BEING A CHEERLEADER AND SHE'S IN THE BLEACHERS! ........................ I'M IN THE WRONG FOR GOING ON STAGE AND TAKING AWAY FROM HER MOMENT!................. BEYONCE'S VIDEO WAS THE BEST OF THIS DECADE!!!! I'M SORRY TO MY FANS IF I LET YOU GUYS DOWN!!!! I'M SORRY TO MY FRIENDS AT MTV. I WILL APOLOGIZE TO TAYLOR 2MRW. WELCOME TO THE REAL WORLD!!!! EVERYBODY WANNA BOOOOO ME BUT I'M A FAN OF REAL POP CULTURE!!! NO DISRESPECT BUT WE WATCHIN' THE SHOW AT THE CRIB RIGHT NOW CAUSE ... WELL YOU KNOW!!!! I'M STILL HAPPY FOR TAYLOR!!!! BOOOYAAAWWWW!!!! YOU ARE VERY VERY TALENTED!!! I GAVE MY AWARDS TO OUTKAST WHEN THEY DESERVED IT OVER ME... THAT'S WHAT IT IS!!!!!!! I'M NOT CRAZY YALL, I'M JUST REAL. SORRY FOR THAT!!! I REALLY FEEL BAD FOR TAYLOR AND I'M SINCERELY SORRY!!! MUCH RESPECT!!!!!

So, is it sincere or pure public relations?